Beverly Hills Pawn travels to the luxury capital of the world to focus on the venerable Dina Collection VIP Room. The series leaves behind all connotations of your typical "pawn shop" as it delves into the high-end world of fine jewelry and Hollywood memorabilia. While your typical stroll down Hollywood Blvd might net you a few souvenirs to take home, Yossi Dina prefers to provide his customers with authentically exclusive items pawned from result of star divorces and failed businesses. Dina and his staff twist "pawn" from bargain to alluring, drawing in ever fascinating items and the fans that are after them.